THE DJUUNO BEGINNING
Born and raised in Kenya, education was the focus of my family, sports and art were hobbies to be done after school, if there was time. Contrary to my upbringing, I promised myself if I had children, I would encourage passion rather than education.
I did have children and immediately forgot the promise I had made to myself.
In 2020, my family relocated to Malmö and I immediately enrolled my son in sports. After a year and a half of paying for different sports, I learned that I was paying for him to spend the hour getting to know the coach and not the sport. His lack of interest finally sunk in. I decided to try a different approach and listened to my son and what he wanted to do.
Knowing his interests were in science and math, I began searching and talking to parents on social media on educational weekend activities in Malmö. All I got were messages from parents to alert them of any activities I find. I realized I was not alone in this search and that led me to start Djuuno, a social entrepreneurship company that gives children a safe, social, interactive space to be their authentic self surrounded by other kids who want to do the same.
Founder & Client of Djuuno